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AT&T spooked by T-Mobile US

AT&T’s recent step back – or slight pause – in its rumoured takeover of Vodafone may be in bigger doubt. Analysts last week made hay from the fact that the pause was a deliberate attempt by...

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Failure to engage with finance and commercial will doom any CE initiative

Linking customer experience to financial return is imperative for CE professionals. The majority of CE programmes run into trouble when those sponsoring or driving them cannot demonstrate tangible...

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